TY  - JOUR
T1  - Application of the Beta Distribution Model to the Customer Churn Rate
A1  - Zaidan, Henrique Pinto dos Santos
Y1  - 2023/08//
KW  - beta distribution
KW  - costumer churn rate
KW  - maximum likelihood estima-
JF  - Socioeconomic Analytics
VL  - 1
IS  - 1
SP  - 78
EP  - 91
DO  - 10.51359/2965-4661.2023.259280
UR  - https://periodicos.ufpe.br/revistas/index.php/SECAN/article/view/259280
N2  - The beta distribution model has been applied in many different research environments due to the flexibility of its two parameters. In this research, we fit this probabilistic model for mod- eling a recurring problem confronted for many businesses called the customer churn rate (or churn rate). It represents the proportion of customers who cancel their subscriptions after a given time. We use data from a Brazilian media service company to develop the modeling. The parameters are estimated by the maximum likelihood estimation (MLE) technique. Finally, we perform the MLE technique by considering two programming languages; Ox and R.
ER  -