Investing in Cultural Sponsorship: A Study of its Effect on Stock Prices of Petrobras S/A

Authors

  • José Alberto Siqueira Brandão Universidade Federal de Pernambuco, UFPE
  • Umbelina Cravo Teixeira Lagioia UFPE

DOI:

https://doi.org/10.34629/ric.v4i3.18-34

Keywords:

marketing cultural, mercado de capitais, informação contábil

Abstract

This study aims to verify the existence of relationship between investments in cultural sponsorship and stock prices evolution of Petrobras S/A. The analysis was conducted with data for the period of 2002-2006. The analysis confirms the assumption originally proposed, which is the existence of positive unintended effects of investment in cultural sponsorship on stock prices of the company studied. However, the small sample (only 5 years) recommend that this conclusion be seen with caution, serving mainly to initiate a discussion about this issue, stimulating new research with more robust samples.

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Published

2010-11-07

Issue

Vol. 4 No. 3 (2010): RIC - Vol.4, n.3, Jul-Set/2010

Section

Artigos

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