Current Issue

Vol. 8 No. 1 (2024): january-december
Published: 2024-04-15

Articles

  • Consumer behaviour towards the adoption of digital banking channels

    Ntswaki Petunia Matlala
    DOI: https://doi.org/10.51359/2526-7884.2024.260295
  • The reasons and barriers for consuming meat alternative proteins: a systematic review of the literature

    Lyza Pereira, Rogério Tadeu de Oliveira Lacerda
    DOI: https://doi.org/10.51359/2526-7884.2024.261588
  • ‘Like an older family member’: Young Africans’ perceptions of Coca-Cola’s sugar-sweetened beverage brand in South Africa and Nigeria

    Olutobi Akingbade
    DOI: https://doi.org/10.51359/2526-7884.2024.256604
  • The impact of price promotion on consumer-based brand equity

    Diogo Manoel Simões Pires, Luiz Antonio Slongo
    DOI: https://doi.org/10.51359/2526-7884.2024.257819
  • Food safety in consumer relations: the influence of personal values

    Rita de Cássia Leal Campos, Luiz Henrique de Barros Vilas Boas
    DOI: https://doi.org/10.51359/2526-7884.2024.260131
  • Profiling consumers’ online shopping and following social media influencers behaviors

    Ming-Yi Wu
    DOI: https://doi.org/10.51359/2526-7884.2024.261052
  • Reasons that contribute to the attendance or absence of fans (as consumers) at soccer stadiums

    Isaac Aparecido Caldeira Rodrigues dos Santos, Felipe Bárbaro Bortoleto, Mariane Cristina Vedana, Eric David Cohen, Leandro Carlos Mazzei
    DOI: https://doi.org/10.51359/2526-7884.2024.254480
  • Food consumption experiences: a framework for understanding Gen-Z’s behavioural intentions on Indonesian local cuisine

    Yoanita Alexandra, Septi Fahmi Choirisa
    DOI: https://doi.org/10.51359/2526-7884.2024.257506
  • Atmospherics: effect of website colors on the evaluation of utilitarian and informational features of electronic products

    Lorena Rodrigues, Paulo Roberto Cavalcanti
    DOI: https://doi.org/10.51359/2526-7884.2024.258858
  • Interaction between religion and fashion from the perspective of macromarketing: a systematic review

    Juliana de Oliveira Becheri, Lauriene Teixeira Santos, Elisa Guimarães Cozadi, Paulo Henrique Montagnana Vicente Leme
    DOI: https://doi.org/10.51359/2526-7884.2024.260667
  • Consuming kids: testing a dichotomous scale for measuring children’s material values

    Belinda Chiedza Senooane
    DOI: https://doi.org/10.51359/2526-7884.2024.261690
  • Pandemic, fear and consumption: vulnerability at the base of the pyramid

    Thiago Assunção de Moraes, Francisco Aislan Gomes Leandro, Maria de Lourdes Melo Salmito Mendes, Mauricio Mendes Boavista de Castro
    DOI: https://doi.org/10.51359/2526-7884.2024.256663
  • Determinants of perceived inflation in Algeria: an empirical study

    Ismail Amani, Sara Berrached
    DOI: https://doi.org/10.51359/2526-7884.2024.257991
  • Economic behavior of students in e-commerce in the light of semiotics during the Covid-19

    Natália Alves Tavares, Rafael Pereira Telha, Paulo Vitor Jordão da Gama Silva
    DOI: https://doi.org/10.51359/2526-7884.2024.260292
  • The plus side of size: relationship between brand experience and consumers trust and loyalty on a Brazilian brand

    Bianca Carvalho da Silva, Ana Clara Berndt
    DOI: https://doi.org/10.51359/2526-7884.2024.261553
  • The motivation conflict and indecision behavior

    Hui-Hsin Huang
    DOI: https://doi.org/10.51359/2526-7884.2024.254989
  • Wine consumer profile in wine regions of Brazil

    Alexandre Borba da Silveira, Jefferson Marlon Monticelli, Fabrício Silva Barbosa
    DOI: https://doi.org/10.51359/2526-7884.2024.257580
  • Net Promoter Score: bibliometric review of theory and practice

    Jeanfrank Teodoro Dantas Sartori
    DOI: https://doi.org/10.51359/2526-7884.2024.259042
  • Information search and decision-making in credit acquisition

    Felipe Alves, Paulo Henrique Muller Prado, Djonata Schiessl, Stephen Edmund Gillam Lea
    DOI: https://doi.org/10.51359/2526-7884.2024.260695
  • Millennial generation and sustainable consumption: an application of the Theory Planned Behavior

    Inês Ferreira, Cláudia Andrade, Joana Lobo Fernandes
    DOI: https://doi.org/10.51359/2526-7884.2024.254469
  • Does consuming sustainable mean having status? a study in the clothing segment

    Monique Vigil Klusener, Andressa Hennig Silva, Ricardo Ribeiro Alves
    DOI: https://doi.org/10.51359/2526-7884.2024.257243
  • Helpful clicks: consumers’ perceived diagnosticity of online book reviews

    Beatrice Piva, Lénia Marques
    DOI: https://doi.org/10.51359/2526-7884.2024.258115
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