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Current Issue
Vol. 8 No. 1 (2024): january-december
Published:
2024-04-15
Articles
Consumer behaviour towards the adoption of digital banking channels
Ntswaki Petunia Matlala
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.260295
The reasons and barriers for consuming meat alternative proteins: a systematic review of the literature
Lyza Pereira, Rogério Tadeu de Oliveira Lacerda
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.261588
‘Like an older family member’: Young Africans’ perceptions of Coca-Cola’s sugar-sweetened beverage brand in South Africa and Nigeria
Olutobi Akingbade
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.256604
The impact of price promotion on consumer-based brand equity
Diogo Manoel Simões Pires, Luiz Antonio Slongo
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.257819
Food safety in consumer relations: the influence of personal values
Rita de Cássia Leal Campos, Luiz Henrique de Barros Vilas Boas
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.260131
Profiling consumers’ online shopping and following social media influencers behaviors
Ming-Yi Wu
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.261052
Reasons that contribute to the attendance or absence of fans (as consumers) at soccer stadiums
Isaac Aparecido Caldeira Rodrigues dos Santos, Felipe Bárbaro Bortoleto, Mariane Cristina Vedana, Eric David Cohen, Leandro Carlos Mazzei
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.254480
Food consumption experiences: a framework for understanding Gen-Z’s behavioural intentions on Indonesian local cuisine
Yoanita Alexandra, Septi Fahmi Choirisa
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.257506
Atmospherics: effect of website colors on the evaluation of utilitarian and informational features of electronic products
Lorena Rodrigues, Paulo Roberto Cavalcanti
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.258858
Interaction between religion and fashion from the perspective of macromarketing: a systematic review
Juliana de Oliveira Becheri, Lauriene Teixeira Santos, Elisa Guimarães Cozadi, Paulo Henrique Montagnana Vicente Leme
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.260667
Consuming kids: testing a dichotomous scale for measuring children’s material values
Belinda Chiedza Senooane
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.261690
Pandemic, fear and consumption: vulnerability at the base of the pyramid
Thiago Assunção de Moraes, Francisco Aislan Gomes Leandro, Maria de Lourdes Melo Salmito Mendes, Mauricio Mendes Boavista de Castro
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.256663
Determinants of perceived inflation in Algeria: an empirical study
Ismail Amani, Sara Berrached
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.257991
Economic behavior of students in e-commerce in the light of semiotics during the Covid-19
Natália Alves Tavares, Rafael Pereira Telha, Paulo Vitor Jordão da Gama Silva
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.260292
The plus side of size: relationship between brand experience and consumers trust and loyalty on a Brazilian brand
Bianca Carvalho da Silva, Ana Clara Berndt
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.261553
The motivation conflict and indecision behavior
Hui-Hsin Huang
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.254989
Wine consumer profile in wine regions of Brazil
Alexandre Borba da Silveira, Jefferson Marlon Monticelli, Fabrício Silva Barbosa
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.257580
Net Promoter Score: bibliometric review of theory and practice
Jeanfrank Teodoro Dantas Sartori
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.259042
Information search and decision-making in credit acquisition
Felipe Alves, Paulo Henrique Muller Prado, Djonata Schiessl, Stephen Edmund Gillam Lea
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.260695
Millennial generation and sustainable consumption: an application of the Theory Planned Behavior
Inês Ferreira, Cláudia Andrade, Joana Lobo Fernandes
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.254469
Does consuming sustainable mean having status? a study in the clothing segment
Monique Vigil Klusener, Andressa Hennig Silva, Ricardo Ribeiro Alves
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.257243
Helpful clicks: consumers’ perceived diagnosticity of online book reviews
Beatrice Piva, Lénia Marques
PDF/A
DOI:
https://doi.org/10.51359/2526-7884.2024.258115
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