O Corpo nos Estudos de Consumo: Uma revisão bibliográfica sobre o tema

Paula Porto Valentim, Roberto Pessoa de Queiroz Falcão, Roberta Dias Campos

Resumo


O objetivo do artigo é compreender como o corpo tem sido investigado nos estudos de consumo, ao longo dos últimos 42 anos no Journal of Consumer Research. Além de ser um elemento muito valorizado na cultura brasileira, sendo até apontado como uma forma particular de capital, o corpo movimenta uma grande indústria de produtos e serviços. Visando fornecer subsídios a futuros pesquisadores de estudos de consumo, os autores realizaram levantamento bibliográfico, pela leitura de 79 artigos do tema publicados no JCR, sendo selecionados 45 que abordavam direta ou indiretamente o tema corpo e complementados por artigos nacionais. Os autores concluem inicialmente que se deu a exploração de sua estrutura biológica, ou de caracteres mais tangíveis, e posteriormente, foram reconhecidos e explorados seus aspectos simbólicos e subjetivos. São propostas diferentes abordagens paradigmáticas e metodológicas como possíveis linhas investigativas para estudos futuros.


Palavras-chave


Corpo, Estudos de consumo, Comportamento do consumidor.

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