Sharing bicycles and consuming experiences: an investigation of the collaborative consumption practiced by Bike-PE users
DOI:
https://doi.org/10.51359/2526-7884.2018.236137Keywords:
experience, collaborative consumption, Bike PE.Abstract
The Collaborative Consumption is a new configuration of consumption practiced thanks to the digital technologies and the possibility of access that these provide. This article analyzes this practice, adopting as a research locus the Bike PE System, a bicycle sharing initiative in operation in the cities of Recife, Jaboatão dos Guararapes and Olinda. From observations and individual interviews with users of this service, it was possible to observe that the consumers of Bike PE have different objectives in the use of the system and experience several problems in the access, use and return of the bicycles, but they remain using the Bike PE due to the advantages of a collaborative practice that brings collective and individual benefits, such as the low cost to use the bicycle, the use without worry about maintenance and safety, the feeling of belonging to society, the possibility of collective conscience, sustainability, health and, especially, the option of use without the need of acquisition.References
Amaro, L., Meira, S., Camargo, & Slongo, L. (2008). Em que posso ajudar? O varejo e os portadores de deficiência visual. Revista Negócios e Talentos, 5,5-21.
Bardhi, F. & Eckhardt, G. (2012). Access-based consumption: the case of car sharing. Journal of Consumer Research, (39), 1-18.
Belk, R. W. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, (67), 1595–1600.
Benoit, S., Baker, T., Bolton, R., Gruber, T., &, Kandampully, J. (2017). . A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 219-227.
Bike PE. Bike PE Pernambuco. Disponível em: < http://www.bikepe.com.br/>. Acesso em: 25 fev. 2015.
Botsman, R. & Rogers, R. (2011). O que é meu é seu: como o consumo colaborativo vai mudar o nosso mundo. Porto Alegre: Bookman.
Correa, J., Garzón, W., Brooker, P., Sakarkar, G., Carranza, S., Yunado, L., & Rincón, A. (2018). Evaluation of collaborative consumption of food delivery services through web mining techniques. Journal of Retailing and Consumer Services. In press.
Costa, R. B. (2014). Entre resistências e dádivas: reflexões sobre o consumo colaborativo. Cambiassu – Revista Científica do Departamento de Comunicação Social da Universidade Federal do Maranhão – UFMA, 14, 237-252.
Estelle, B. (2017). The sharing economy : analysing the hype versus the paradigm change in tourism : a case study within the Maltese population. Executive M.B.A. – Dissertation – L-Università ta’ Malta.
Felson, M. & Speath, J. (1978). Community structure and collaborative consumption. American Behavioral Scientist, 41, 614-624.
Figueiredo, B., & Scabaroto, D. (2016). The Systemic Creation of Value Through Circulation in Collaborative Consumer Networks. Journal of Consumer Research, 43(4), 509–533.
Gansky, L. (2010) The Mesh: why the future of Business is Sharing. London: Portfolio/penguim.
Godoi, C. K. (2010). Perspectivas de análise do discurso nos estudos organizacionais. In: Godoi, C. K., Bandeira- De-Mello, R. & Silva, A. B. Pesquisa Qualitativa em Estudos Organizacionais. 2 ed. São Paulo: Saraiva, 375-402.
Godoi, C. K. & Mattos, P. L. (2010). Entrevista qualitativa: instrumento de pesquisa e evento dialógico. In: In: Godoi, C. K., Bandeira-De-Mello, R. & Silva, A. B. Pesquisa Qualitativa em Estudos Organizacionais. 2 ed. São Paulo: Saraiva, 301-324.
Hamari, J. et al. (2015). The Sharing Economy: Why People Participate in Collaborative Consumption. Journal of the Association for Information Science and Technology, 1-28.
Jorge, M. S., Brasil, M. B. & Ferreira, V. H. (2013). A sociedade em Rede e a perspectiva do consume colaborativo na contemporaneidade. In: 2º Congresso Internacional de Direito e contemporaneidade, 2013, Santa Maria. Anais... Santa Maria: UFSM, 809-821.
Korobar, V. (2013). The Interconnection of Sustainability and Collaborative Consumption: A case study of clothing libraries. 2013, 40f. Master’s thesis (Programme in Human Ecology).Lund University, Sweden.
Lang, C., & Armstrong, C. (2018). Collaborative consumption: The influence of fashion leadership, need for uniqueness, and materialism on female consumers’ adoption of clothing renting and swapping. Sustainable Production and Consumption, 13, 37-47.
Mattos, P. L. (2005). A Entrevista Não-Estruturada como Forma de Conversação: razões e sugestões para sua análise. Revista de Administração Pública – RAP, Rio de Janeiro, 283-846.
Maurer, A. et al. (2012). Yes, We also Can! O Desenvolvimento de Iniciativas de Consumo Colaborativo no Brasil. In: XXXVI Encontro da ANPAD (EnANPAD), 2012, Rio de Janeiro. Anais... Rio de Janeiro: EnANPAD, 2012, p. 1- 16.
Maya, S. & Zhai, Y. (2013). Collaborative Consumption Studies in the Less Affluent World: the problematic legacy of the less affluent world traits. Master’s thesis (Programme in Human Ecology).Lund University, Sweden.
Merriam, S. B. (1998). Qualitative research and case study applications in education. 2 ed. San Francisco: Jossey-Bass.
Möhlmann, M. (2015). Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour. 14(3), 193–207.
Ozanne, L. K. & Ballantine, P. W. (2010). Sharing as a form of anti-consumption? An examination of toy library users. Journal of Consumer Behaviour (9)6, 485-498.
P2P Foundation. Synthetic Overview of the Collaborative Economy. 2012. Disponível em: <http://pandodaily.com/collaborative-consumption- is-dead-long-livre-the-real-sharing-economy>.
Acesso em: 12 fev. 2015.
Patton, M. Q. (2002). Qualitative research and evaluation methods. 3rd ed. Thousand Oaks, CA: Sage Publications.
Pernambuco, GOVERNO DO ESTADO. (2013).
Pernambuco implanta programa de compartilhamento de bicicletas. Secretaria das cidades, maio, 2013. Disponível em: <http://www2.cidades.pe.gov.br/web/secid/exibir_not icia?groupId=12855&articleId=7016608&template Id=15537>. Acesso em: 17 dez. 2013.
Pullman, M. & Gross, M. (2003). Welcome to Your Experience: where you can check out anytime you´d like, but you can never leave. Journal of Business and Management, (9) 3, 215-232.
Rifkin, J. (2000). The Age of Access: The New Culture of Hypercapitalism, Where all of Life is a Paid-For Experience. New York: J.P. Tarcher/Putnam.
Rohden, et al. (2014). Consumo Colaborativo: Economia, Modismo ou Revolução? In: III Congresso Internacional de Pós-Graduações e Pesquisas Latinos em Administração e Estudos Organizacionais, 2014, Porto Alegre. Anais... Porto Alegre: UFRGS, 1-17.
Sachs, I. (2002). Caminhos para o Desenvolvimento Sustentável. Rio de Janeiro: Garamond.
Sastre, P. T. & Ikeda, A. A. (2012). Reflexões sobre Consumo Colaborativo. In: XXXVI Encontro da ANPAD, 2012, Rio de Janeiro. Anais… Rio de Janeiro: ENANPAD, 1-10.
Scaraboto, D. (2015). Selling, Sharing, and Everything in Between: The Hybrid Economies of Collaborative Networks. Journal of Consumer Research, 42 (1), 156-76.
Silva, M. J. B. & Barbosa, M. L. (2016). Da posse à possibilidade do acesso? Compreendendo os conceitos de consumo colaborativo no marketing. RIMAR – Revista Interdisciplinar de Marketing (6) 2, 42-53.
Taylor, S. J. & Bogdan, R. (1998). Introduction to qualitative research methods: a guidebook and resources (3rd ed.). New York: John Wiley & Sons.
Toni, M., Renzi, M., & Mattia, G. (2018). Understanding the link between collaborative economy and sustainable behaviour: Na empirical investigation. Journal of Cleaner Production, 172(20), 4467-4477.
Vaquero, A. L. C & Calle, P. C. (2013). The Collaborative Consumption: A Form Of Consumption Adapted To Modern Times. Revista de Estudios Económicos y Empresariales, 25, 15-30.
Waes, A., Farla, J., Frenken, K., Jong, J., & Raven, R. (2018). Business model innovation and socio- technical transitions. A new prospective framework with an application to bike sharing. Journal of Cleaner Production, 195, 1300-1312.
Downloads
Published
Issue
Section
License
Copyright (c) 2018 CBR - Consumer Behavior Review - ISSN 2526-7884
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Statement
- The authors authorize the publication of the article in the journal.
- The opinions and ideas expressed in articles are the authors' sole responsibility.
- The authors guarantee that the article is not the result of plagiarism. Failure to do so may result in penalties for the situation.
- Editors can adjust the text and formatting to fit the article according to the journal's publication standards.
- The articles published are the property of CBR and are protected by copyright. However, authors can disclose and make their articles available for free.
