The value perceived by users in the exchange of time: the Bliive case
DOI:
https://doi.org/10.51359/2526-7884.2018.236691Keywords:
sharing economy, time sharing, perceived value.Abstract
The current technological revolution has boosted the emergence of companies within the shared economy that privilege access rather than ownership. In response to hyperconsumption and the global economic crisis, a new pattern of consumer behavior called collaborative lifestyle emerges, which proposes the exchange of knowledge, skills and time between people. This paper aims at understanding the perceived value of users participating in a time-sharing platform, Bliive. For that, a qualitative exploratory research was carried out, which, through interviews with thirteen users, analyzed three dimensions of perceived value: functional, emotional and social. The analysis revealed that people engage in the network because the platform allows the connection between people with common interests, but the motive that keeps them in the system is the sense of community and the collaborative lifestyle.References
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