O Valor Percebido pelos Usuários na Troca de Tempo: O caso Bliive

Dharan Costa, Roberto Flores Falcão

Resumo


A atual revolução tecnológica tem potencializado o surgimento de empresas dentro da economia compartilhada que privilegiam o acesso ao invés da propriedade. Como resposta ao hiperconsumismo e à crise econômica global, surge um novo padrão de comportamento do consumidor chamado de lifestyle colaborativo, que propõe a troca de conhecimento, habilidades e tempo entre pessoas. Nesse contexto, o presente trabalho se propõe a entender o valor percebido dos usuários que participam de uma plataforma de troca de tempo, a Bliive. Para tanto, foi realizada uma pesquisa qualitativa exploratória que, por meio de entrevistas com treze usuários, analisou três dimensões do valor percebido: funcional, emocional e social. A análise revelou que as pessoas se engajam na rede porque a plataforma possibilita a conexão entre pessoas com interesses em comum, porém o motivo que as mantêm no sistema é o senso de comunidade e o lifestyle colaborativo.


Palavras-chave


Economia compartilhada; Troca de tempo; Valor percebido.

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Referências


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