Gradients of collaboration: an exploratory study in collaborative consumption companies websites
DOI:
https://doi.org/10.51359/2526-7884.2018.236699Keywords:
collaborative consumption, collaboration gradients, collaboration factors, cooperation.Abstract
This paper outlines a conceptual positioning of the collaborative consumption among the concepts “collaboration” and “cooperation”, in order to differentiate collaboration gradients inside collaborative consumption models. In theoretical research, we found a fine line that distinguishes the degrees of collaboration and cooperation by two factors: pro-social involvement level and interaction among consumers. Towards analyzing these gradients empirically, the factors were tested on three collaborative consumption websites and a traditional shopping website. The findings show that the participants perceive differences of involvement between different models of collaborative consumption.References
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