Pierre Bourdieu in marketing and consumption studies: state of the art and research agenda
DOI:
https://doi.org/10.51359/2526-7884.2020.246111Keywords:
Bourdieu, marketing, consumption, research agenda.Abstract
In view of the applicability of Pierre Bourdieu's concepts to research in Marketing and consumption studies, as well as the scarcity of studies of this nature seen over the last few years, this paper presents an overview of the studies in Marketing and consumption studies that has used Bourdieu from 2008 to 2018, and based on these results develops a research agenda in the area. In the survey were found 46 articles. The main results show that the studies carried out are largely in the area of consumption, have a predominance of qualitative methodologies, with interviews and observation as main forms of data collection, and interpretative, hermeneutic and discourse analysis, as the main analysis procedures as well as highlight social and political issues in Marketing and consumption studies contexts. Then research proposals are made, both considering the consolidation of these already realized forms, and presenting the potential that the concepts of Bourdieu have for research in Marketing and consumption studies.References
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