Vol. 9 No. 1 (2025): january-december

Articles

• The role of digital influencers in the consumption of vegan products

  Bruna De Conti, Karen Batista

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  DOI: https://doi.org/10.51359/2526-7884.2025.264510

• How do people feel about COVID-19 vaccine? An analysis of Twitter polarization

  Djonata Schiessl

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  DOI: https://doi.org/10.51359/2526-7884.2025.267022

• The influence of perceived credibility and parasocial relationships on consumer trust in influencer-endorsed brand messages

  Joy de los Reyes

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  DOI: https://doi.org/10.51359/2526-7884.2025.268641

• Decision-making process of the hyper-connected consumer: towards a capricious and ubiquitous decision-making model

  Safura Kallier-Tar, Johannes Wiid, Cornelius Bothma

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  DOI: https://doi.org/10.51359/2526-7884.2025.264306

• Sustainable consumption patterns and perceived health benefits of African Walnuts in South-West Nigeria

  Olaoluwa Ayodeji Adebayo, Ibiyinka Olubukola Ademiluyi, Olufunlola Odunayo Akinola, Udochi Inwon Fingesi

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  DOI: https://doi.org/10.51359/2526-7884.2025.266158

• The mediating role of brand experience on the relationship between electronic event marketing and brand awareness

  Eid Mohamed Eid Hassan, Eman Mostafa Kamal

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  DOI: https://doi.org/10.51359/2526-7884.2025.268082

• Consumer behavior on food safety and traceability of specialty coffees: a means-end analysis

  Marcos Giovane da Silva, Rita de Cássia Leal Campos, Luiz Henrique de Barros Vilas Boas

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  DOI: https://doi.org/10.51359/2526-7884.2025.265486

• Cultural orientation and impulse buying behavior among Gen-Z: a survey-based analysis

  Rooman Rao, Faiza Latif

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  DOI: https://doi.org/10.51359/2526-7884.2025.267539

• Sustainable tourism consumer behavior: a science mapping analysis of trends and future directions

  Reshma Sucheran

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  DOI: https://doi.org/10.51359/2526-7884.2025.264332

• Groceries delivered by mistake: an experimental study of customers’ honesty

  Yossi Tobol, Erez Siniver, Gideon Yaniv

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  DOI: https://doi.org/10.51359/2526-7884.2025.266914

• The Influence of in-store sensory marketing on consumer dwell time and purchasing behavior: the mediating role of emotional response

  Edirisinghe Kumasaruge Jayampathi, Shehara Punchihewa

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  DOI: https://doi.org/10.51359/2526-7884.2025.268638

• Determinants of the persistence of informal credit in Brazil

  Danilo Braun Santos, Cristiana Cerqueira Leal, Bolivar Godinho de Oliveira Filho

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  DOI: https://doi.org/10.51359/2526-7884.2025.263017

• Investigating the impact of social and product opinions on online shopping behaviors

  Narayanappa Pushpalatha, Periasamy Kanagaraju

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  DOI: https://doi.org/10.51359/2526-7884.2025.265959

• Drivers of food-away-from-home consumption propensity and expenditures in Ethiopia: a double-hurdle approach

  Stanley Kojo Dary, Mohammed Gbanja Abdulai

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  DOI: https://doi.org/10.51359/2526-7884.2025.267670