A RESPONSABILIDADE SOCIAL EMPRESARIAL (RSE) E A INCLUSÃO DIGITAL: A GESTÃO DO TERRITÓRIO NA SOCIEDADE INFORMACIONAL

Authors

  • Thiago Adriano Machado Universidade Federal de Pernambuco
  • Ana Cristina de Almeida Fernandes

Abstract

O novo viés da atividade empresarial, o social, tem construído no período contemporâneo da globalização e difusão das tecnologias da informação a chamada responsabilidade social empresarial (RSE). O discurso e a prática tem se apropriado de debates globais, tais como a degradação ambiental e a cidadania. Contudo, um tema que ganha cada vez mais relevância é o da inclusão digital, em face da difusão global das tecnologias da informação e seus efeitos desiguais. As empresas se utilizam desse tema para elaborar seus projetos de RSE, intervindo no território muitas vezes de maneira altamente seletiva e fragmentada, produzindo uma prática política instrumental aos interesses corporativos, o que produz efeitos onerosos aos lugares. Consolida-se, portanto, a RSE enquanto elemento e produto da psicosfera e da gestão do território elaborado pelas empresas no espaço globalizado.

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Published

2010-03-07

How to Cite

Machado, T. A., & Fernandes, A. C. de A. (2010). A RESPONSABILIDADE SOCIAL EMPRESARIAL (RSE) E A INCLUSÃO DIGITAL: A GESTÃO DO TERRITÓRIO NA SOCIEDADE INFORMACIONAL. Geography Magazine, 26(3), 145–160. Retrieved from https://periodicos.ufpe.br/revistas/revistageografia/article/view/228773

Issue

Vol. 26 No. 3 (2009): Revista de Geografia (Recife)

Section

Geografia Humana

License

Copyright (c) 2021 Thiago Adriano Machado, Ana Cristina de Almeida Fernandes

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