Systematic analysis of the conceptual evolution of impulsive buying behavior

Authors

  • Luis Adriano Rodrigues Universidade Federal de Santa Maria (UFSM)
  • Marta Olivia Rovedder de Oliveira Universidade Federal de Santa Maria (UFSM)
  • Natane Cassia Leivas de Medeiros Universidade Federal de Santa Maria (UFSM)

DOI:

https://doi.org/10.51359/2526-7884.2017.15020

Keywords:

bibliometric, behavior of purchase, impulse buying.

Abstract

Impulsive buying behavior has undergone several changes in its conceptualization over time, and this research aims to understand how it was understood, and what the main researches of the last ten years have been finding in their results, which make it relevant for the Understanding of the subject. The research takes place in a quantitative and qualitative way, making a survey of the Scopus® database between the period of 2005 and 2014, on impulse buying and a descriptive analysis of the data found through the use ofthe Nvivo 10® software. Among the results, the most used research method in this subject is the survey. In addition, the present study demonstrates that the conceptualization of what is understood as impulsive buying behavior has undergone several changes over time.

Author Biographies

Luis Adriano Rodrigues, Universidade Federal de Santa Maria (UFSM)

Graduação em Administração - COMEX - IES. Especialiazação em Gestão Estratégica - IES. Graduando PEG - UFS. Mestrando em Estratégia em Organizações - UFSM.

Marta Olivia Rovedder de Oliveira, Universidade Federal de Santa Maria (UFSM)

Professora Doutora (UFRGS) da Universidade Federal de Santa Maria - UFSM dos cursos de Graduação, Mestrado e Doutorado em Administração.

Natane Cassia Leivas de Medeiros, Universidade Federal de Santa Maria (UFSM)

Possui Graduação em Administração de Empresas pelo Centro Universitário Franciscano (2012). Acadêmica do Programa Especial de Formação de Professores para a Educação Profissional. Tem experiência na área de Administração, com ênfase em Qualidade, Marketing e Administração Geral.

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Published

2017-12-22