Systematic analysis of the conceptual evolution of impulsive buying behavior
DOI:
https://doi.org/10.51359/2526-7884.2017.15020Keywords:
bibliometric, behavior of purchase, impulse buying.Abstract
Impulsive buying behavior has undergone several changes in its conceptualization over time, and this research aims to understand how it was understood, and what the main researches of the last ten years have been finding in their results, which make it relevant for the Understanding of the subject. The research takes place in a quantitative and qualitative way, making a survey of the Scopus® database between the period of 2005 and 2014, on impulse buying and a descriptive analysis of the data found through the use ofthe Nvivo 10® software. Among the results, the most used research method in this subject is the survey. In addition, the present study demonstrates that the conceptualization of what is understood as impulsive buying behavior has undergone several changes over time.References
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