Vol. 1 No. 2 (2017): july-december

Published: 2017-12-22

Editorial

Articles

  • Brand authenticity dimensions in the brazilian and american contexts

    Maiara Regina Kososki, Paulo Henrique Muller Prado
    45-57
    DOI: https://doi.org/10.51359/2526-7884.2017.15038

  • Green Marketing: generation Z factors on environmental issues

    Glauber Ruan Pereira, Alípio Ramos Veiga, Jonilson Carvalho de Oliveira Júnior, Heitor César Oliveira
    58-72
    DOI: https://doi.org/10.51359/2526-7884.2017.15025

  • Counter-cultural influences on collaborative consumption: insights in the context of Couchsurfing.com

    André Vouga
    73-81
    DOI: https://doi.org/10.51359/2526-7884.2017.25219

  • Systematic analysis of the conceptual evolution of impulsive buying behavior

    Luis Adriano Rodrigues, Marta Olivia Rovedder de Oliveira, Natane Cassia Leivas de Medeiros
    82-91
    DOI: https://doi.org/10.51359/2526-7884.2017.15020