Beyond functional foods and fitness: disinformation and diet under emotional bias
DOI:
https://doi.org/10.51359/2526-7884.2018.15172Keywords:
Supplementary feeding, misinformation, sport activity.Abstract
This quasi-experiment researched the choices of the frequent practicing consumer of physical activity in the consumption of functional foods and fitness. In this natural experiment, the hypothesis was tested that there is an association between the objectives pursued with a supplementary sports diet and the choice of some baskets of products. In three phases (I, II and III), the objective of feeding and the choices about products organized in unidentified options were questioned. (I) the baskets "slimming", "gain of muscle mass" and "health and well-being" did not find correspondence in front of the stated objectives. (II) light, diet, organic and integral baskets found partial correspondence in relation to the objective: light and organic products were related to objectives that did not correspond to their properties. (III) baskets with 16 products were presented with price and without price. It was found that there is strong evidence for the refutation of the research hypothesis, since the research participants did not align their nutritional goals with their choices, raising a glance for the effects of emotional bias and misinformation.References
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