Relação entre Emoção e Alimentação de Consumidores Idosos

Mylena Neres Nunes, Caroline Pauletto Spanhol-Finocchio, Filipe Quevedo-Silva, Dario de Oliveira Lima-Filho

Resumo


Considerando o crescimento no número de pessoas com 60 anos de idade ou mais, torna-se relevante conhecer o seu perfil e suas preferências de consumo, uma vez que representam um importante segmento de mercado. Este estudo investigou as emoções evocadas pelos idosos em resposta ao consumo de dois distintos tipos de alimento - churrasco e salada. Também se verificou o impacto das emoções na avaliação, recomendação e intenção de recompra. Foi utilizado o modelo EsSence Profile composto por 39 atributos de emoção classificados em positivos, neutros e negativos. Foram entrevistados 103 idosos. Os resultados revelaram a predominância de emoções positivas, especialmente quando comparadas às negativas, nos dois tipos de alimento. Emoções positivas como satisfeito, feliz, prazeroso e agradável foram experienciadas com maior frequência. Os resultados indicaram que as respostas emocionais foram altamente preditivas para a avaliação, recomendação e intenção de comer novamente os alimentos pesquisados. 


Palavras-chave


Comportamento alimentar; Respostas Emocionais; Alimento; Equação Estrutural; Modelagem.

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Referências


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