Examinando o Domínio do Comportamento Pró-ambiental na Promoção do Bem-estar Individual e Coletivo

Thays Martins do Nascimento


A análise do comportamento do consumidor está no centro de uma evolução sobre o comportamento ambiental e sustentável da sociedade. Os comportamentos pró-ambientais ajudam a minimizar o impacto negativo do homem ao meio ambiente. Esta pesquisa delineia uma estrutura conceitual que se baseia nas normas sociais, valores e atitudes pró-ambientais para promover um comportamento pró-ambiental com contribuições para a pesquisa transformativa do consumidor de bem-estar pessoal e coletivo. Além disso, para entender melhor como se pode estimular esse comportamento em várias atividades de marketing, são discutidos como as empresas e sociedade podem se beneficiar desses comportamentos pró-ambientais, permitindo que as organizações explorem melhor suas vantagens.


Bem-estar social; Comportamento pró-ambiental; Atitudes pró-ambientais; Pesquisa Transformativa do Consumidor.

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