Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
DOI:
https://doi.org/10.51359/2526-7884.2020.244030Keywords:
satisfaction, behavior, image story, municipal market, mercadão.Abstract
Knowing the store image attributes most valued by the consumer is necessary to guide investments and strengthen the store's memory in the consumer's mind. The objective of the study was to evaluate the store image and consumer satisfaction of the Municipal Market of Campo Grande-MS. Data collection was carried out online with a sample of 262 consumers. The attributes that presented the best evaluations, in the perception of consumers, were: merchandise, layout and service, indicating that the place has a wide variety of goods, differential in service and a good organization and exhibition of products.References
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