Vol. 4 No. 2 (2020): may-august

Published: 2020-05-14

Editorial

Articles

  • Low cost strategy as a remedial prescription for resuscitating Nigeria’s ailing domestic airline industry: the customers’ perspective

    Oladipupo Folorunsho Ajeyalemi, Adeniyi Damilola Olarewaju
    66-83
    DOI: https://doi.org/10.51359/2526-7884.2020.244288

  • "Old is your Grandma!": a study on clothes for elderly consumers

    Mateus Luan Dellarmelin
    84-102
    DOI: https://doi.org/10.51359/2526-7884.2020.244443

  • Determinants of satisfaction and repurchase in the sharing economy: a study on Airbnb

    Giovanna Bornaschella, Roberto Flores Falcão, Kavita Miadaira Hamza
    103-117
    DOI: https://doi.org/10.51359/2526-7884.2020.243616

  • Singularization of second-hand objects: a study of luxury thrift stores

    Verônica Fujise Pereira, Ronan Torres Quintão
    118-127
    DOI: https://doi.org/10.51359/2526-7884.2020.244245

  • Production of senses in the cultural beer industry: aspects of the discursive process in the experiences marketing actions

    Renato Augusto da Silva Monteiro, Fábio Francisco de Araujo
    128-145
    DOI: https://doi.org/10.51359/2526-7884.2020.244272

  • Relating brand functions and internal user influence factors: netnographic study in virtual communities

    Alan César Souza Maciel, Janaína Gularte Cardoso, João Henriques de Sousa Júnior
    146-161
    DOI: https://doi.org/10.51359/2526-7884.2020.244238

  • Working memory: a new framework for marketing

    Airton Rodrigues, Mikael Cavallet, Cesar Alexis Galera
    162-175
    DOI: https://doi.org/10.51359/2526-7884.2020.244207

  • Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil

    Mauricéia Gomes de Brito, Caroline Pauletto Spanhol-Finocchio, Handerson Molin Brun, Marilza Trindade Mendonça
    176-188
    DOI: https://doi.org/10.51359/2526-7884.2020.244030