Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model
DOI:
https://doi.org/10.51359/2526-7884.2021.245815Keywords:
fintech, intention to use, multiple regression.Abstract
This study aimed to analyze the intention to use fintechs through variables proposed by Venkatesh, Tong and Xu (2012) and Slade et al. (2015). For this, a survey was carried out, with a non-probabilistic sample of 106 respondents. Data were analyzed using tests such as Pearson and Spearman correlation, t test and standard multiple regression, using SPSS software, version 20. As a result, only the expected performance, price value and habit affected the intention to use fintech. Thus, it is up to fintech companies to invest in improving their functionalities, in order to increase performance expectations, improve cost-benefit and influence the habit of using fintech, investing in marketing actions, giving incentives to consumers and managing their relationship with those.References
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