Vol. 5 No. 1 (2021): january-april

Published: 2020-12-02

Editorial

Articles

  • Motivations for a minimalist lifestyle and its impact on consumption

    Juliana de Farias Fernandes Oliveira, Renata Céli Moreira da Silva Paula
    1-16
    DOI: https://doi.org/10.51359/2526-7884.2021.246160

  • “What drives one to buy on impulse?” a qualitative study with a portuguese sample

    Samuel Lins, Maria Marques, Sibele Dias Aquino
    17-30
    DOI: https://doi.org/10.51359/2526-7884.2021.244662

  • Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale

    José Pedro Cerdeira
    31-44
    DOI: https://doi.org/10.51359/2526-7884.2021.247811

  • “And so this is Christmas, and what have you done?” a study on the impact of promotional activations on the purchase of panettones

    Sibele Dias de Aquino, Alice Amigo, Anne Zehoul
    45-59
    DOI: https://doi.org/10.51359/2526-7884.2021.246153

  • Influence of utility and informational reinforcements on consumer assessment in blind and revealed brand tests

    Sônia Regina Gouvêa Rezende, Cristiano Coelho
    60-76
    DOI: https://doi.org/10.51359/2526-7884.2021.246242

  • Analysis of the intention to use fintechs based on the adaptation of the UTAUT2 model

    Karen Batista, Marley Rosana Melo de Araújo, Lucas Gabriel Bezerra Lima, Ingrid de Matos Martins
    77-88
    DOI: https://doi.org/10.51359/2526-7884.2021.245815

  • Meanings of italian complete lunch: Articulations of consumption and culture in a gastronomic experience in São Paulo

    Diogo Lannes Melo, Fábio Francisco de Araujo
    89-109
    DOI: https://doi.org/10.51359/2526-7884.2021.247863

  • The intellectual structure of relationship marketing scientific field: proposing new avenues of research from a systematic review

    Yuri Enes, Talita Lima, Gisela Demo, Fernanda Scussel
    110-127
    DOI: https://doi.org/10.51359/2526-7884.2021.245879

  • Influence of green stamps on consumer behavior

    Tais Pasquotto Andreoli, Suelen Francine Oliveira Santos, Ana Paula Frias Rodrigues, Tatiana Carneiro Silva
    128-139
    DOI: https://doi.org/10.51359/2526-7884.2021.245646

  • Sensorial marketing and consumers with disabilities: an analysis regarding brand memory

    Cristiane Medeiros Guerra, Valéria da Veiga Dias
    140-157
    DOI: https://doi.org/10.51359/2526-7884.2021.246110