Analysis of the consumer’s behavior in the period of the crisis and dissemination of Covid-19 in Brazil
DOI:
https://doi.org/10.51359/2526-7884.2021.249999Keywords:
behavioral economic analysis, consumer psychology, Covid-19.Abstract
This research is quantitative and transversal, and the objective is to analyze the behavior of consumers regarding the increase in prices practiced by pharmacies and/or specialized sales points, as well as that of companies in the period and after the crisis and dissemination of the covid 19 in Brazil. It was also analyzed how the feeling of justice, "fairness", on the part of the consumers, can represent a restriction in the search for profit by the companies, in the short and long term. This study was carried out through a survey of primary data collection on consumer’s psychology and its decision-making, and the data collected for analysis were tabulated and analyzed using descriptive statistics. The association of variables was verified using the chi-square test, adopting a significance level of 10%. The research was inspired by the study of Kahneman, Knetsch and Thaler (1986a) on consumers' perception of fairness and how “fairness”, this feeling of justice, can prove to be a barrier to the pursuit of profit. The results revealed that the context in which people are inserted, in this case, a sanitary catastrophe, influence their perception and their willingness to “punish” companies that, in this period of crisis and dissemination of covid- 19, had an attitude. considered “unfair” in its pricing policy.References
Bchetnia M. et al. (2020). The outbreak of the novel severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2): A review of the current global status. J. Infect Public Health, 13(11), 1601-1610. doi: 10.1016/j.jiph.2020.07.011.
Bolton, Gary E. & Ockenfels, Axel (2000). ERC: A Theory of Equity, Reciprocity, and Competition. American Economic Review, 90(1), 166-193, vol. 90, No. 1.
Cavalcante, João Roberto et al(2020). COVID-19 no Brasil: evolução da epidemia até a semana epidemiológica 20 de 2020. Epidemiol. Serv. Saude, Brasília.
Cronologia da covid-19 no Brasil: Deutsche Welle (DW), https://www.dw.com/pt-br/cronologia-da-covid-19-no-brasil/g-52930927
Hunt, E. K & Lautzenheiser, M.(2013). História do pensamento econômico. Elsevier: Rio de Janeiro.
Einstein, Albert (1999). A Teoria da Relatividade Espacial e Geral. Contraponto: Rio de Janeiro.
Fehr, Ernst., & Schmidt, Klaus M. (2003). Theories of Fairness and Reciprocity - Evidence and Economic Applications. Mathias Dewatripont, Lars Peter Hansen and Stephen J Turnovsky: Advances in Economics and Econometrics, Econometric Society Monographs, Eighth World Congress, Vol. 1.
Kahneman, Daniel (2012). Rápido e devagar: duas formas de pensar. Tradução Cássio de Arantes Leite. Editora objetiva LTDA. Rio de Janeiro.
Kahneman, Daniel., Knetsch, Jack L., & Thaler, Richard. (1986a). Fairness as a Constraint on Profit Seeking: Entitlements in the Market. The American Economic Review, 76(4).
Kahneman, Daniel., Knetsch, Jack L., & Thaler, Richard. (1986b). Fairness and the Assumptions of Economics. The Journal of Business, 59(4), Part 2: The Behavioral Foundations of Economic Theory.
Latinne A. et al. (2020). Origin and cross-species transmission of bat coronaviruses in China. Nat Commun, 25;11(1), 4235. doi: 10.1038/s41467-020-17687-3. PMID: 32843626; PMCID: PMC7447761.
Lima, Danilo Ferreira Lopes et al. (2020). COVID-19 no estado do Ceará, Brasil: comportamentos e crenças na chegada da pandemia. Ciência & Saúde Coletiva.
Lu, R et al. (2020). Genomic characterisation and epidemiology of 2019 novel coronavirus: implications for virus origins and receptor binding. Lancet, 22;395(10224), 565-574. doi: 10.1016/S0140-6736(20)30251-8.
Lvov, DK., & Alkhovsky, SV. (2020). Source of the COVID-19 pandemic: ecology and genetics of coronaviruses (Betacoronavirus: Coronaviridae) SARS-CoV, SARS-CoV-2 (subgenus Sarbecovirus), and MERS-CoV (subgenus Merbecovirus). Vopr Virusol. Russian, doi: 10.36233/0507-4088-2020-65-2-62-70. PMID: 32515561.
Malloy-diniz, Leandro Fernandes et al. (2020). Saúde mental na pandemia de COVID -19: considerações práticas multidisciplinares sobre cognição, emoção e comportamento. Debates em psiquiatria - Ahead of print. Researchgate,
Mattar, F. N. (1994). Pesquisa de marketing: metodologia, planejamento execução e análise. 2ª. Ed. São Paulo: Atlas, 2v., v.2.
Orlando, Giovanna.(2020). Covid-19 satura sistemas de saúde e mundo corre atrás de soluções. R7 notícias.
Pindyck, Robert S., & Rubinfeld, Daniel L (2006). Microeconomia. Tradução Eleutério Prado, Thelma Guimarães - 6 edição
Rothan, Há & Byrareddy, SN (2020). The epidemiology and pathogenesis of coronavirus disease (COVID-19) outbreak. J Autoimmun.
Shefrin, Hersh (2003). Beyond Greed and Fear: Understanding behavioral finance and the psychology of investing. Oxford Scholarship Online
Shefrin, H. & Statman, M. (1985). The disposition to sell winners too early and to ride losers too long: theory and evidence. The Journal of Finance, 40(3), 777-790.
Shiller, Robert J. (1998). Human behavior and the efficiency of the financial system. Cowles foundation discussion paper no. 1172; New Haven, Connecticut.
Simonsen, Mario Henrique (1988). Teoria Microeconômica. Instituto de documentação Editora da Fundação Getulio Vargas; volume 1, 9a ed. (pp. 3-6). Rio de Janeiro.
Smith, Vernon L. (2000). Bargaining and Market Behavior: Essays in Experimental Economics. Cambridge University Press.
Thaler, Richard H.(1999a). The End of Behavioral Finance. Financial Analysts Journal, 55(6), Behavioral Finance.
Thaler, Richard H. (1999b) Mental accounting matters. Journal of Behavioral Decision Making, 12, 183-206.
Varian, Hal R. (2006). Microeconomia: conceitos básicos. Tradução Maria José Cyhlar Monteiro e Ricardo Donielle, Elsevier 7ª edição
Weber, Max (2004). A ética protestante e o “espírito” do capitalismo. Edição de Antônio Flávio Pierucci; Companhia das letras.
Wold Health Organization (2020). Considerations for implementing and adjusting public health and social measures in the context of COVID-19. Interim guidance. COVID-19: Critical preparedness, readiness and response.
Xu, Z. et al. (2020). Pathological findings of COVID-19 associated with acute respiratory distress syndrome. Lancet Respir.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 CBR - Consumer Behavior Review
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Statement
- The authors authorize the publication of the article in the journal.
- The opinions and ideas expressed in articles are the authors' sole responsibility.
- The authors guarantee that the article is not the result of plagiarism. Failure to do so may result in penalties for the situation.
- Editors can adjust the text and formatting to fit the article according to the journal's publication standards.
- The articles published are the property of CBR and are protected by copyright. However, authors can disclose and make their articles available for free.
