The canon of consumption of the Star Trek universe in Brazil
DOI:
https://doi.org/10.51359/2526-7884.2018.25154Keywords:
Star Trek, fans, consumer culture, consumption metaphors, material expression.Abstract
This research concerns to aims to describe how the consumption of the Star Trek Universe (UST) by fans in Brazil occurs. Following the assumptions regarding the Consumer Culture Theory, the research with qualitative nature and descriptive purposes, and from the analysis of content sought to identify and describe the consumption by immersion in the fan environment of Star Trek in Brazil. The data were collected from: observation and interviews with fan groups in social communities such as Second Life, facebook and whatsapp; membership in fan clubs and face-to-face events; by the analysis of series, films and documentaries; as well as identification of products for consumption for searches on google. The results suggest the creation of a Canon of the Star Trek Consumer Culture and this one explains the consumption of the UST in the country.References
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