Vol. 2 No. 1 (2018): january-june

Published: 2018-03-31

Editorial

Articles

  • Social representation of impulse purchasing by low-income consumers

    Verônica Peñaloza, Mayara Soares Oliveira Portela, Felipe Gerhard, Izabelle Quezado
    1-12
    DOI: https://doi.org/10.51359/2526-7884.2018.15037

  • The canon of consumption of the Star Trek universe in Brazil

    Franciani Fernandes Galvão, Olga Maria Coutinho Pépece, Luciano Mota
    13-27
    DOI: https://doi.org/10.51359/2526-7884.2018.25154

  • If you like to co-create, do you like to be empowered? Co-creation of clients and their preferences for empowerment

    Altair Camargo, Orlando Isidoro Loureiro, Giovanna Souza Sodré
    28-41
    DOI: https://doi.org/10.51359/2526-7884.2018.15184

  • Aversion to loss and overconfidence under the perspective of gender

    Tamara Morel Nunes, Silvia Amélia Mendonça Flores, Ana Carolina Cozza Josende da Silva
    42-54
    DOI: https://doi.org/10.51359/2526-7884.2018.15173