Cool identity construction in the context of young funk music consumers
DOI:
https://doi.org/10.51359/2526-7884.2022.253353Keywords:
consumption, funk, cool identity.Abstract
Goal: This paper reports the results of a research that aimed to understand the articulation between sociocultural practices and symbolic processes in the construction of a cool identity by young people inserted in the funk environment.
Method: Fieldwork focused on participant observation at funk events and dances and indepth interviews with 3 MCs and 26 young people. To analyze the data, the content analysis methodology proposed by Bardin (1995) was used.
Results: Among the results, it is noteworthy that, because funk is part of the daily lives of young people, their diverse experiences with funk enhance the creation of a cool identity that makes these individuals find a place in this universe of signs and meanings.
Originality: The article discusses the concept of cool identity in order to understand the (re)construction of the identity of a group of urban young people supported by and in consumption.
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