Vol. 6 No. 1 (2022): january-december

Published: 2022-01-07

Articles

  • The impact of product tagging on trust and purchase intention: a cross-cultural perspective in visual e-commerce

    Peter Broeder, Michelle Schouten
    e-250595
    DOI: https://doi.org/10.51359/2526-7884.2022.250595

  • Factors influencing purchase intention of sports drinks and carbonated drinks

    Ahnaf Chowdhury Niloy
    e-250715
    DOI: https://doi.org/10.51359/2526-7884.2022.250715

  • Consumers' Complaints: causal attribution and moral emotions in service failures

    Lude Marieta Gonçalves dos Santos Neves, Fabio Iglesias
    e-251446
    DOI: https://doi.org/10.51359/2526-7884.2022.251446

  • Relevant attributes for olive oil purchasing decisions: a comparison between Brazil and Portugal

    Marcela de Oliveira e Silva Loureiro, Natália Araujo Pacheco, Janaína Carla Kovalski
    e-251261
    DOI: https://doi.org/10.51359/2526-7884.2022.251261

  • Attitudes towards online purchases by low-income consumers who have access to the internet

    Luis Gustavo Jucá Bender, Cecília Lima de Queirós Mattoso
    e-251162
    DOI: https://doi.org/10.51359/2526-7884.2022.251162

  • Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective

    Rachel Barker, Janette Hanekom
    e-252642
    DOI: https://doi.org/10.51359/2526-7884.2022.252642

  • The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement

    Luiz Silva dos Santos, Evandro Luiz Lopes, Ana Karina Santos
    e-252806
    DOI: https://doi.org/10.51359/2526-7884.2022.252806

  • The Prosumer Faces: the representation of the productive consumer in the marketing literature.

    Italo Rogerio Correia de Santana, André Luiz Maranhão de Souza-Leão, Vitor de Moura Rosa Henrique, Walber Nunes
    e-252977
    DOI: https://doi.org/10.51359/2526-7884.2022.252977

  • Transformative Consumer Research: how has the fat body been approached from this perspective in Brazilian research?

    João Henriques de Sousa Júnior, Rudimar Antunes da Rocha
    e-253245
    DOI: https://doi.org/10.51359/2526-7884.2022.253245

  • Neuromarketing and eye tracking in women's fashion buying decision making

    Norberto de Almeida Andrade, Giuliano Carlo Rainatto, Eric David Cohen
    e-251844
    DOI: https://doi.org/10.51359/2526-7884.2022.251844

  • Antecedents of fan purchase intention for team color products

    Fernando Cabral de Melo Neto, Emerson Wagner Mainardes, Danilo Soares Monte-mor
    e-253923
    DOI: https://doi.org/10.51359/2526-7884.2022.253923

  • Celebrating Failure: learning lessons from a leading consumer behavior journal’s retractions

    Salim Moussa
    e-254032
    DOI: https://doi.org/10.51359/2526-7884.2022.254032

  • Understanding consumer experience literature: high academic impact publications bibliometrics from 2010 to 2019

    Rodrigo César Tavares Cavalcanti
    e-253211
    DOI: https://doi.org/10.51359/2526-7884.2022.253211

  • Don't exclude me: being excluded in a brand community owned by other users leads consumers to avoid the brand

    Djonata Schiessl
    e-254313
    DOI: https://doi.org/10.51359/2526-7884.2022.254313

  • Cool identity construction in the context of young funk music consumers

    Sara Pimenta Resende, Marcelo de Rezende Pinto
    e-253353
    DOI: https://doi.org/10.51359/2526-7884.2022.253353

  • Looking back and moving forward: how psychological and demographic factors affect consumer behaviors amid the COVID-19 pandemic

    Ming-Yi Wu
    e-254806
    DOI: https://doi.org/10.51359/2526-7884.2022.254806