Determining factors of continuance intention of use regarding Pix payment services on Brazil
DOI:
https://doi.org/10.51359/2526-7884.2023.255198Keywords:
Pix Payment Services, Continuance of Use, Expectation-Confirmation Model, Technology Acceptance Model, Technology ReadinessAbstract
The need to understand consumer behavior regarding technological innovations is essential for companies to develop their strategies to meet the needs of their customers and become more competitive in the market. The main objective of this work was to investigate the main factors that influence the continuance of use of Pix payment service in Brazil. This research used the adapted Expectation-Confirmation Model (ECM), along with Technology Acceptance Model (TAM) and Technology Readiness (TR) and Perceived Risk (PR) constructs. Data was collected through a survey with 467 respondents. These data were analyzed using the Structural Equation Modeling (SEM) technique. The results indicated that consumer satisfaction is a strong predictor of intention to continue, as well as perceived usefulness and ease of use, which has an indirect influence. However, the perceived risk, even being significant in relation to the perceived usefulness, showed little effect in the model.
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