Vol. 7 No. 1 (2023): january-december

Published: 2023-05-25

Articles

  • Assessing the effects of technology adoption model on satisfaction and loyalty in streaming services

    Eduardo Roque Mangini, Rayssa Gabrielly Silva, Luisa Lopes, Salete Esteves
    DOI: https://doi.org/10.51359/2526-7884.2023.254499

  • Determining factors of continuance intention of use regarding Pix payment services on Brazil

    Tharcisio Caldeira, Naiara Vidigal, Jéssica Vieira
    DOI: https://doi.org/10.51359/2526-7884.2023.255198

  • Perceived risk and demographic factors on consumers’ choice in times of crisis

    Ming-Yi Wu
    DOI: https://doi.org/10.51359/2526-7884.2023.256550

  • The effect of promotional communication strategies on intention to purchase health insurance

    Alessandra Ramon de Souza, Marcelo Carvalho, Evandro Luiz Lopes
    DOI: https://doi.org/10.51359/2526-7884.2023.252763

  • Fan Research from the Consumption Perspective: a systematic analysis of the international marketing production

    Vitor de Moura Rosa Henrique, André Luiz Maranhão de Souza-Leão, Italo de Santana, Walber Kaíc da Silva Nunes
    DOI: https://doi.org/10.51359/2526-7884.2023.253453

  • The impact of social media marketing on consumer brand selection: a case of Durban customers

    Tshepo Peter Tlapana, Paballo Patience Ntobaki, Raymond Hillary Hawkins-Mofokeng
    DOI: https://doi.org/10.51359/2526-7884.2023.253278

  • Values and sustainable behaviors of street runners: influence on purchase decision of sports products

    Jones Ribeiro, Marcelo Luiz Dias da Silva Gabriel, Sergio Luiz do Amaral Moretti, Alexandre Ripamonti
    DOI: https://doi.org/10.51359/2526-7884.2023.256795

  • A co-creational perspective on consumer-organisation relationships (COR) on digital platforms in a post-truth era

    Janette Hanekom, Christelle Swart
    DOI: https://doi.org/10.51359/2526-7884.2023.256886