The (lack of) knowledge of the “other“. The stereotyped image of mexico held by the czech university graduates and its transformations
DOI:
https://doi.org/10.51359/2179-7501.2019.244112Keywords:
stereotype, Mexico, Czech Republic, contact theory, discourse analysisAbstract
Using the tool of the discourse analysis, thispaper studies the perception of the cultural otherness of Mexico heldby an important sector of the Czech society: the young university graduates, in order to document and explain the way the stereotyped image, developed in the midst of a relative lack of communication with the exogroup (Mexico), starts transforming thanksto the direct intercultural contact. The conclusion is that the first-hand contact leads to a transition where the socially shared stereotype turns into a subjective narrative via the processes of abstraction, complexity increase and appropiation of the exougroup ́s cultural data.References
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