Metáfora conceptual e ideologia: o caso do discurso das políticas de austeridade na imprensa portuguesa

Authors

  • Augusto Soares da Silva Universidade Católica Portuguesa - Braga

Abstract

This work studies the metaphorical conceptualization of austerity policies in the Portuguese press and its ideological purpose. The analysis relies on a corpus of news and opinion articles published in June-July 2011, after the entry of the Troika, and May 2013, when protests against the austerity policies intensified. The analysis reveals the persuasive and manipulative force of certain specific metaphors, such as obesity/diet, indebted family, good student, and sacrifice. These socially-embodied metaphors are grounding in moral cultural models and serve ideological, emotional and moral purposes.

Author Biography

Augusto Soares da Silva, Universidade Católica Portuguesa - Braga

Professor Catedrático de Linguística

Investigador na área da Linguística Cognitiva

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Published

2015-12-01

How to Cite

Silva, A. S. da. (2015). Metáfora conceptual e ideologia: o caso do discurso das políticas de austeridade na imprensa portuguesa. Revista Investigações, 28(2). Retrieved from https://periodicos.ufpe.br/revistas/INV/article/view/1761

Issue

Vol. 28 No. 2 (2015): Revista Investigações - Linguística

Section

Artigo - Linguística (seção livre)

License

Copyright (c) 2015 Augusto Soares da Silva

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