Virtual aunt Vera against misinformation in election campaigns
DOI :
https://doi.org/10.51359/2317-0115.2025.269141Mots-clés :
Electoral disinformation, Virtual humans, Educational campaigns, Immersive technologies, Electoral campaignsRésumé
This study explores the use of virtual humans (VHs) as narrative agents in educational campaigns to combat electoral disinformation. Goal: The proposal aims in adapting an existing campaign into an audiovisual format, featuring hyper-realistic VHs delivering verified content through short videos tailored for social media. Methodology: Combining visual appeal, personalization, and emotional storytelling as a strategy that enhances engagement and encourages collaborative fact checking by the audience. Expected results: The ability of VHs to convey information in a persuasive and accessible way can represent a significant differentiator for political communication in the future, significantly combating electoral disinformation.
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© Juliana Sampaio Silva Ivo, Rayelen de Jesus Oliveira, Hermano de Oliveira Santos, Paulo Sergio de Santana Silva, Victor Flávio de Andrade 2026
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