Inovação e sustentabilidade: um novo desafio para as PME malgaxes
DOI:
https://doi.org/10.51359/2594-8040.2024.262509Palavras-chave:
Inovação, Sustentabilidade, Desafios, PME malgaxesResumo
Esta pesquisa enfatiza os desafios enfrentados pelas Pequenas e Médias Empresas (PMEs) na busca de formas de conciliar sustentabilidade e inovação. Há muitos obstáculos a superar em países africanos como Madagáscar. A metodologia utilizada na realização desta investigação é a revisão da literatura e o estudo do caso das PME malgaxes. O resultado da investigação mostra que os empresários malgaxes que operam nas PME estão determinados a trazer inovação. No entanto, as PME malgaxes são confrontadas com a situação política e económica do país que as coloca numa posição difícil. Além disso, a escassez de recursos financeiros e de conhecimentos especializados não favorece a inovação sustentável. A inovação e a sustentabilidade requerem um ambiente propício ao seu desenvolvimento e implementação. A diversidade de recursos em Madagáscar constitui um potencial que deve ser a alavanca para o crescimento económico, que por sua vez oferece uma oportunidade para as PME malgaxes diversificarem as suas atividades. Portanto, resolver estas questões que impedem a inovação e a sustentabilidade é fundamental para que o ciclo de vida das PME malgaxes possa ser sustentado a longo prazo e contribuir para o crescimento económico do país.
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