Image of nursing in research papers: a literature review
DOI:
https://doi.org/10.5205/1981-8963-v7i9a11844p5686-5694-2013Keywords:
enfermagem, imagem da enfermagem, marketing profissional.Abstract
ABSTRACT
Objective: to identify and synthesize research findings about the image of nursing, published between 1990 and 2007. Method: historical-social research with a narrative literature review design. Data was collected four databases of international impact. Results: 832 articles were found, and 30 of these matched the inclusion criteria. The articles were organized in groups according to the type of sample. Common stereotypes were confirmed. Conclusion: considering the current recruitment crisis, it is surprising that samples of high school students were the focus in few articles. It seems urgent to improve the image of nursing and conduct research on interventionsstrategies. Descriptors: Nursing; Nursing Image; Professional Marketing.
RESUMO
Objetivo:identificar e sintetizar resultados de investigaçãosobrea imagem da enfermagem, publicados entre 1990 e 2007. Método: pesquisa histórico-social, com design de revisão narrativada literatura. Os dados foram coletadosem quatro bases de dados de impacto internacional. Resultados: dentre os 832 artigos localizados, 30 preenchiam os critérios de inclusão.Os artigos foramorganizados em grupos,de acordo com otipo de amostra.Estereótipos comunsforam confirmados. Conclusão: considerando-se acrise de recrutamentoem curso em alguns países, é surpreendente que estudantes do ensino médioforam o foco de poucos artigos. Faz-se necessário melhorara imagem da enfermageme analisar a eficácia de estratégias deintervenção. Descritores: Enfermagem; Imagem da Enfermagem; Marketing Profissional.
RESUMEN
Objetivo: identificar y resumir los resultados de investigación sobre la imagen de la enfermería, publicados entre 1990 y 2007. Método: investigación histórico-social, con diseño de revisión narrativa de la literatura. Los datos fueron recolectados en cuatro bases de datos de impacto internacional. Resultados: entre los 832 artículos encontrados, 30 cumplieron los criterios de inclusión. Los artículos fueron organizados en grupos de acuerdo con el tipo de muestra. Los estereotipos más comunes fueron confirmados. Conclusión: considerándose la crisis de reclutamiento en curso en algunos países, es sorprendente que los estudiantes de secundaria fueron el foco de pocos artículos. Es necesario mejorar la imagen de la enfermería y analizar la eficacia de estrategias de intervención. Descriptores: Enfermería; Imagen de la Enfermería; Marketing profesional.
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