Vol. 1 No. 1 (2017): january-june

Published: 2017-05-31

Editorial

Articles

  • The effect of the musical event brand with different levels of artist-celebrity congruence

    Leonardo Aureliano-Silva
    1-10
    DOI: https://doi.org/10.51359/2526-7884.2017.15013

  • Unconscious Thought Theory and Marketing: A novel perspective for new insights

    Marcia Horowitz Vieira, Clecio Falcao Araujo, Claudio Hoffmann Sampaio
    11-23
    DOI: https://doi.org/10.51359/2526-7884.2017.15035

  • Analysis of the relations among personality traits, impulsive buying behavior and compulsive buying disorder

    Diego de Sousa Guerra, Verônica Peñaloza, Izabelle Quezado, Mirna Maia de Araújo
    24-37
    DOI: https://doi.org/10.51359/2526-7884.2017.15183

  • Reward and Punishment from Consumers Towards Ethical and Corrupt Companies: A study on price promotion and purchase intention

    Kavita Miadaira Hamza, Vitor Koki da Costa Nogami, Josmar Andrade
    38-44
    DOI: https://doi.org/10.51359/2526-7884.2017.15036