Sharing consumption of garments through the Theories of Practice: a study using the perception of practitioners and providers
DOI:
https://doi.org/10.51359/1679-1827.2022.246445Keywords:
Sharing consumption, Slow fashion, Theories of practiceAbstract
Purpose:Changes in lifestyles and consumption have been systematically debated as paths to a more sustainable society. Hence, the sharing of garments is one of the slow fashion strategies to encourage lifestyle changes.Thus, thestudy aims to investigate how do practitioners and providers perceive the practice of sharing garments in For-taleza (Brazil).
Design/methodology/approach:The research is qualitative and exploratory with data collected through individual and group interviews conducted with practitioners and providers. The content analysis carried out shows some similarities concerning sharing consumption.
Research, Practical & Social implications: Thestudy contributes to theory by show-ing new nuances on how to research about sharing consumption and to practice by providing management insights on which actions are necessary to the practice of clothing consumption...
Originality/value:In this study, sharing consumption of second-hand garment is ana-lyzed under the lens of practice theories, which assumes the dynamics between three elements of practice: materials, skills and meanings.
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