Luxury Consumption Tendency Scale (LCTS): Adaptation and Validation tothe Brazilian Context

Authors

  • Manoel Bastos Gomes Neto Pontifícia Universidade Católica, Programa de Pós-Graduação em Administração, Belo Horizonte, MG, Brasil. https://orcid.org/0000-0003-4400-5877
  • Lucas Emmanuel Nascimento Silva Universidade de São Paulo, Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo, Programa de Pós-Graduação em Adminis-tração, São Paulo, SP, Brasil. https://orcid.org/0000-0001-7767-1724
  • Patrick Wendell Barbosa Lessa Universidade Federal de Santa Catarina, Centro Socioeconômico, Programa de Pós-Graduação em Administração, Florianópolis, SC, Brasil. https://orcid.org/0000-0003-1892-2786
  • Jailson Santana Carneiro Universidade Federal Rural de Pernambuco, Unidade Acadêmica de Serra Talhada, Serra Talhada, PE, Brasil; Universidade Federal da Paraíba, Programa de Pós-graduação em Administração, João Pessoa, PB, Brasil https://orcid.org/0000-0001-8182-7322
  • Rebeca da Rocha Grangeiro Universidade Federal do Cariri, Centro de Ciências Sociais Aplicada, Juazeiro do Norte, CE, Brasil. https://orcid.org/0000-0002-9292-2648

DOI:

https://doi.org/10.51359/1679-1827.2022.248301

Keywords:

Luxury, Consumption, Luxury Consumption, Consumer Behavior, Measurement Instrument Validation

Abstract

Purpose:This paper aims to adapt and validate the Luxury Consumption Tendency (LCTS) from to the Brazilian context.

Design/methodology/approach:The data collection was both presential and online with a sample of 401 consumers over 18 years old. To validate the instrument, a con-firmatory factor analysis was performed, verifying the adjustment of the whole model, the reliability and validity of the instrument, and also the descriptive analysis.

Research, Practical & Social implications: The final scale was composed of four di-mensions, thus being: singularity; symbolic meaning; arbitrary desire; exclusive mi-nority.Therefore, this paper seeks to contribute to the marketing studies, consumer behavior and luxury consumption tendency by presenting the psychometrics proprie-ties of the scale, providing viability for the application of the instrument in Brazil and expanding scientific knowledge in the field of marketing.

Originality/value:The proceedings of translation, adaptation, and application of the items with sociodemographic questions were performedto the Brazilian context.

Author Biographies

Manoel Bastos Gomes Neto, Pontifícia Universidade Católica, Programa de Pós-Graduação em Administração, Belo Horizonte, MG, Brasil.

Concludente do curso de Administração da Universidade Federal do Cariri (UFCA), técnico em Finanças pela Escola Estadual de Educação Profissionalizante Raimundo Saraiva Coelho (EEEP-RSC/2016). Atualmente é bolsista do Projeto de Iniciação a Docência (PID) e voluntário de Projeto de Iniciação Científica (PIBIC). Foi bolsista do Programa de Educação Tutorial do Curso de Administração da Universidade Federal do Cariri (PETADM-UFCA) de 2017 a 2020. É membro do Laboratório Interdisciplinar de Estudos em Gestão Social - LIEGS e do Núcleo de Estudos em Negócios, Estratégia e Consumo (NEC- UFCA), ambos certificados pelo CNPQ.

Lucas Emmanuel Nascimento Silva, Universidade de São Paulo, Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo, Programa de Pós-Graduação em Adminis-tração, São Paulo, SP, Brasil.

Graduando em administração pela Universidade Federal do Cariri - UFCA. Bolsista do Projeto de Iniciação a Docência (PID) e Voluntário de Projeto de Iniciação Científica (PIBIC). Já participou do do Programa de Educação Tutorial do Curso de Administração da Universidade Federal do Cariri - PETADM-UFCA e possui formação de Técnico em Finanças pela Escola Estadual de Educação Profissionalizante Raimundo Saraiva Coelho (RSC/2015).

Patrick Wendell Barbosa Lessa, Universidade Federal de Santa Catarina, Centro Socioeconômico, Programa de Pós-Graduação em Administração, Florianópolis, SC, Brasil.

Discente do curso de Administração da Universidade Federal do Cariri (UFCA). Atualmente é bolsista do Projeto Institucional de Bolsas de Iniciação Científica (PIBIC). Foi bolsista do Programa de Educação Tutorial do Curso de Administração da Universidade Federal do Cariri (PETADM-UFCA) de 2018 a 2020. É membro do Laboratório Interdisciplinar de Estudos em Gestão Social - LIEGS.

Jailson Santana Carneiro, Universidade Federal Rural de Pernambuco, Unidade Acadêmica de Serra Talhada, Serra Talhada, PE, Brasil; Universidade Federal da Paraíba, Programa de Pós-graduação em Administração, João Pessoa, PB, Brasil

Mestre em Administração pelo Programa de Pós-Graduação em Administração da Universidade Federal da Paraíba (PPGA-UFPB), linha de Marketing e Sociedade. Graduado em Administração pela Universidade Federal do Cariri (UFCA-2016). É membro do Núcleo de Estudos em Negócios, Estratégia e Consumo (NEC- UFCA) e do Estudos em Ciência e Análise de Dados em Administração (ESCADA), ambos certificados pelo CNPq. Tem interesse nas áreas de Marketing (Marketing Social, Comportamento do Consumidor), Ensino e Pesquisa em Administração e Métodos Quantitativos Aplicados à Administração.

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2022-12-30

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Vol. 20 (2022)

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Marketing

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