The Co-Creation Process of a Learning Machine System Platform developed by Employees from a Metal Mechanical Industry

Authors

DOI:

https://doi.org/10.51359/1679-1827.2022.253269

Keywords:

Co-Creation, Prosumption, LMS Platform

Abstract

Purpose:The study describes the process of content co-creation by employees for an LMS platform took place in a metal-mechanic industry in the south of Brazil during the period of the new Coronavirus. The team responsible for the project chose to invite key employees in the company's processes to co-build content, developing materials that could be disseminated to their colleagues customized to the reality of the business.

Design/methodology/approach:It is a descriptive-exploratory work where 12 employees were interviewed to understand how the experience of co-creating using the platform LMS. Research, Practical & Social implications:It brings contributions to thinking about the world of work by bringing the role of the worker as a producer and consumer in content co-creation processes within an organization.

Originality/value:It seeks to bring issues from the world of work closer together with literature and concepts that are most commonly used in discussions of consumption, showing the interweaving of both work and consumption.

Author Biographies

Vitória da Silveira dos Santos, Universidade Federal do Rio Grande do Sul

Graduada em Administração pela Escola de Administração da UFRGS.

Rosana Córdova, Universidade Federal do Rio Grande do Sul

Professora Adjunta na Escola de Administração da Universidade Federal do Rio Grande do Sul (UFRGS). Doutora em Administração de Empresas pela FGV-EAESP

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Published

2023-01-18

Issue

Section

Inovação, Tecnologia e Empreendedorismo