Vol. 4 No. 1 (2020): january-april

Published: 2020-02-02

Editorial

Articles

  • Influence of peers on consumer practices: analysis of the reference group in the film Mean Girls

    Larissa Pereira Alexandria de Moura, Fábio Francisco de Araujo
    1-18
    DOI: https://doi.org/10.51359/2526-7884.2020.242014

  • I’m a man with h! The migratory movement of the consumption of beauty products

    Aryane Ribeiro Maximo, Ramon Silva Leite
    19-37
    DOI: https://doi.org/10.51359/2526-7884.2020.243470

  • Streaming media and piracy: Anime consumer behavior in Brazil

    Brennda Evaristo Hipólito, Keysa Manuela Cunha de Mascena
    38-52
    DOI: https://doi.org/10.51359/2526-7884.2020.243718

  • How does consumer engagement take place in a collaborative space: business relationship or devotion?

    Jordana Soares de Lira, Omero Galdino da Silva Júnior, Flávia Zimmerle da Nóbrega Costa
    53-65
    DOI: https://doi.org/10.51359/2526-7884.2020.244205