Vol. 5 No. 2 (2021): may-august

Published: 2021-05-01

Editorial

Articles

  • Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products

    Lucas Emmanuel Nascimento Silva, Manoel Bastos Gomes Neto, Patrick Wendell Barbosa Lessa, Rebeca da Rocha Grangeiro
    158-169
    DOI: https://doi.org/10.51359/2526-7884.2021.248823

  • Human values in collaborative consumption: an application using the functionalist approach of Gouveia (2003)

    Miriam Leite Farias, Maria de Lourdes de Azevedo Barbosa, João Henriques de Sousa Júnior, Luana Alexandre Silva
    170-181
    DOI: https://doi.org/10.51359/2526-7884.2021.244735

  • The symbolic value of the iPhone brand for the base of the pyramid

    Alyce Cardoso Campos, Daniel Carvalho de Rezende
    182-195
    DOI: https://doi.org/10.51359/2526-7884.2021.248835

  • Traditional consumer behavior study models

    Sônia Regina Gouvêa Rezende, Cristiano Coelho
    196-214
    DOI: https://doi.org/10.51359/2526-7884.2021.247815

  • Customers’ problems in buying from supermarkets in Bangladesh

    Jahangir Alam
    215-231
    DOI: https://doi.org/10.51359/2526-7884.2021.248812

  • Nostalgia marketing: examining music retromania

    Hailemariam Kebede Gelgile
    232-242
    DOI: https://doi.org/10.51359/2526-7884.2021.248606

  • The identity traits of wine consumers in Minas Gerais

    Álvaro Leonel de Oliveira Castro, Luiz Henrique de Barros Vilas Boas, Daniel Carvalho de Rezende, Márcio Lopes Pimenta
    243-260
    DOI: https://doi.org/10.51359/2526-7884.2021.248569

  • “Whoever Sees You Pass By Me Like This": the shaping of identity and consumption of fans of the band Los Hermanos

    André Luiz Neves, Daniel Carvalho de Rezende
    261-277
    DOI: https://doi.org/10.51359/2526-7884.2021.249506

  • Antecedents and outcomes of Brand Hate: a literature review

    Rémi Silva, Suzanne Amaro
    278-287
    DOI: https://doi.org/10.51359/2526-7884.2021.249617

  • Personal values in coffee consumption in capsule

    Alberdan José da Silva Teodoro, Marcos Giovane da Silva, Luiz Henrique de Barros Vilas Boas, Álvaro Leonel de Oliveira Castro
    288-306
    DOI: https://doi.org/10.51359/2526-7884.2021.249263