Corpo e língua em (dis)curso: a normatização de sentidos pelo digital

Marco Antonio Almeida Ruiz; Lígia Mara Boin Menossi de Araújo

doi:10.51359/2175-294x.2023.259429

Body and language in (dis)course: the normalization of meanings through the digital

Authors

Marco Antonio Almeida Ruiz Universidade Federal de Goiás - UFG https://orcid.org/0000-0003-2438-9252
Lígia Mara Boin Menossi de Araújo Universidade Federal de São Carlos - UFSCar https://orcid.org/0000-0003-2047-3019

DOI:

https://doi.org/10.51359/2175-294x.2023.259429

Keywords:

female body, digital, language, norm

Abstract

We present a representative analysis of the relationship between the norm of the language and the norm of the female body in social networks. Thus, we observe the profile of the businesswoman, Cíntia Chagas, on Instagram, relating, on the one hand, the language, in the professional sphere, to a successful model and, on the other hand, her body, in her personal life, to a stigmatized beauty standard. We analyzed the scenography created from this relationship with the digital and its (d)effects in the face of movements of meaning when linked to the conditions of its emergence. We subscribe to the theoretical-methodological assumptions of French discourse analysis, especially in the notion of scenes in Maingueneau's enunciation.

Author Biographies

Marco Antonio Almeida Ruiz, Universidade Federal de Goiás - UFG

Universidade Federal de Goiás. Professor Adjunto na Faculdade de Letras da Universidade Federal de Goiás (UFG), doutor em Linguística pela Universidade Federal de São Carlos (UFSCar) e doutor em Sociologia pela Escola de Altos Estudos em Ciências Sociais de Paris. E-mail: marcoalmeidaruiz@gmail.com.

Lígia Mara Boin Menossi de Araújo, Universidade Federal de São Carlos - UFSCar

Universidade Federal de São Carlos. Professora adjunta no Departamento de Letras da Universidade Federal de São Carlos (UFSCar), doutora em Linguística pela Universidade Federal de São Carlos (UFSCar) e representante estadual (SP) da rede Parent in Sicence. E-mail: ligiamenossi@gmail.com.

References

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Cíntia Chagas. Instagram. Disponível em: https://www.instagram.com/cintiachagass/. Acesso em: 6 set. 2022.

Eu sei o que vocês fizeram no verão passado. Mandalay Entertainment. 1997 (EUA). Direção: Jim Gillespie.

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MAINGUENEAU, D. Cenas da enunciação. Curitiba: Criar edições, 2006. 181p.

MAINGUENEAU, D. Análise de textos de comunicação. 6a. ed. Trad. Maria Cecília P. Souza-e-Silva e Décio Rocha. São Paulo: Cortez, 2013. 304p.

MAINGUENEAU, D. Discurso e análise do discurso. São Paulo: Parábola editorial, 2015. 192p.

PAGOTTO, E. G. Norma e condescendência; ciência e pureza. Línguas e instrumentos linguísticos. Cadernos de Estudos Linguísticos, 1998, p. 49-68.

Painel Nacional: Covid-19. Conselho Nacional de Secretários de Saúde, CONASS. Disponível em: https://www.conass.org.br/painelconasscovid19/. Acesso em 6 set. 2022.

POSSENTI, Sírio. Por que (não) ensinar gramática na escola? Campinas- SP: Mercado de Letras. Associação de Leitura no Brasil, 1996. Disponível em: https://tga.blv.ifmt.edu.br/media/filer_public/96/64/966462e4-66c5-41f0-a0ba-5e87f68e0b28/por-que-nao-ensinar-gramatica-na-escola-sirio-possenti.pdf.

Acesso em: 3 fev. 2022.

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Published

2024-04-17

How to Cite

Ruiz, M. A. A., & de Araújo, L. M. B. M. (2024). Body and language in (dis)course: the normalization of meanings through the digital. Revista Investigações, 36(2). https://doi.org/10.51359/2175-294x.2023.259429

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Issue

Vol. 36 No. 2 (2023): Revista Investigações - Linguística

Section

Artigo - Linguística (seção livre)

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