Do texto impresso ao digital: a patemização em capas da Veja sobre a pandemia de Covid-19
DOI:
https://doi.org/10.51359/2175-294x.2022.254053Keywords:
patemization, vCOVID-19, covers of Veja magazine, online reviews.Abstract
This work describes, qualitatively, the patemizationin titles and subtitles of nine printed covers of Vejamagazine about the COVID-19 pandemic, and in the posting of one of these covers on the digital network Facebook, verifying possible pathetic effects produced by the onlinecomments, based on Charaudeau (2007; 2010) and Plantin (2010). As the corpusis multisemiotic, in oder to understand how the non-verbal portion of the cover directs the gaze to capture the reader, contributions from Charaudeau (2013), Barthes (1990), Pierce (2010), Santaella (2012a; 2012b). Finally, the media discourse in a digital environment will be contemplated from Payeau (2021).References
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